Negative search results can ruin your online reputation. Your competitors can use them to damage your credibility and bring you down in the eyes of potential customers. So, it’s important take the necessary steps to protect yourself from these attacks. If you want your job done quickly, you can contact a reputation management company like DigitalOx Ltd.
In this article, we’ll cover some of the best ways to bury negative search results and make sure they never come up again.
1. Find Out Who Is Linking To The Page
If you know who is linking to the page, you can contact them. Explain your side of the story and use their social media following or website audience as leverage for changing an unfavorable opinion about you.
If you want to remove a link, but don’t want the content to be removed, ask them to pull down the link without harming the original post or URL authority by following these steps:
– Visit Google’s help page on removing URLs from search results
– Locate “Remove my url” at top of the screen
– Click Submit request button
It may take up to two weeks before Google fully processes your request.
2. Create Positive Content
Similar to what you would do with any other marketing, create content on your website that is positive. The more positive the sentiment expressed in these posts, the better chance you have at gaining traction among users.
Make them keyword-rich because search engines use keywords as criteria when ranking sites within their SERPS (search engine results pages). Search engines will find those words through analytics and then index those words throughout the site. That way, if someone searches for terms related to your business or blog post topic, Google will rank your page higher than others seen by searchers.
3. Optimize Your Website
Begin with your URL. There are a lot of benefits to having SEO-friendly URLs, though they are especially important for burying negative search results. Page names can’t change when Google indexes them from their original domains. If you’re not sure what kind of URL structure is best for your website, try using keywords in the url slug and see how Google handles them.
The most common technique is keyword plus location – such as Seattle shoes or Portland iPhone repair. However, if you want more control over which words come first in the title, use place + keyword (such as Seattle Shoes). Keep this information cached on each version of your web page so that they all redirect to one another correctly and rank well in Google.
4. Develop A Social Media Presence
Developing a social media presence will make it easier for your business to have an online voice, which has been shown to increase customer satisfaction. Social media is the new marketing frontier. if you don’t take advantage of this opportunity now, then eventually someone else will.
That means that you need to invest time and money into building up followers on sites like Facebook or LinkedIn before your competitors get all the attention. The best way to do this is to create content such as blog posts or videos highlighting your products or services, to attract more traffic from people who are interested in what you’re offering.
Share your links across your social networks to enable potential clients to find them easily.
Summing Up
Negative search results can interfere with your brands reputation. But if you follow these tips, you can bury them and restore trust in your customers.